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About The Organization

Bacardi India Pvt Ltd. is recognized among India's Great Mid-size Workplaces 2019. Every year, Great Place to Work® identifies India's 50 Great Mid-size Workplaces (with employee strength of 100 to 500) through an objective and rigorous workplace culture assessment process.

BACARDÍ, launched in India in 1998, is the largest privately held spirit’s company in the world, produces and markets internationally recognized spirits and wines. Founded 151 years ago in Santiago de Cuba on February 4, 1862, family-owned BACARDÍ now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents and sells in more than 150 countries. Bacardi India has the largest International Spirits portfolio in the country by volume and has the second largest international spirits portfolio in the country by value.

Company Size

297 Employees


Manufacturing & Production


Why Bacardi India Pvt Ltd. is a Great Place to Work?

Bacardi India Pvt Ltd. has successfully created a Great Place to Work FOR ALL their employees as they have excelled on the 5 dimensions that are a hallmark of a High-Trust, High-Performance Culture™ – Credibility, Respect, Fairness, Pride and Camaraderie. In a rigorous assessment process conducted by the Great Place to Work® Institute, Bacardi India Pvt Ltd. met the minimum criteria on the Trust Index© Employee Survey, on the consistency of experience across all demographics and on the Culture Audit© People Practices Framework, to clear the first level i.e. getting Great Place to Work-Certified™. 

Great Place to Work® is considered the ‘Gold Standard’ in workplace culture assessment and recognition. 

As a certified organization, Bacardi India Pvt Ltd. became eligible to be considered among 'India's Great Mid-size Workplaces 2019' – a list that features the 'Best of the Best’. The process of identifying India's Great Mid-size Workplaces is based purely on the assessment findings and does not involve any jury or opinion based criteria. Culture Snapshot Bacardi India offers a workplace grounded in its global culture pillars and values. People practices have their value-based approach and provide a supportive and family-like work environment. Employees take immense pride in the company's culture. A strong sense of belongingness exists in the organization. 

This page highlights more about the work culture of the organization, selected best people practices, the vision of the leadership and glimpses of employee life. 

Read through to find out what makes Bacardi India Pvt Ltd. a Great Workplace.

Recognitions awarded by Great Place to Work®

Click here to read more about the evaluation process.

Great Place to Work-Certified™ from April 2019 - March 2020

India's Great Mid-size Workplaces 2019

Best People Practices

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Sonru is an automated video interview tool used for shortlisting candidates at the Bacardi India Private Limited. This tool checks the fitment of a candidate by asking them specific culture assessment questions.



Back to the Bar

To promote cross-functional collaboration and give an opportunity to all employees to work directly in the marketplace, employees are sent to the bar to promote Bacardi India Private Limited's cocktails and take feedback directly from customers. This helped in promoting a culture of participation and instilling Founder’s mentality.

My organization (family) is a great place to work because they have a culture of Fearless, Family, Founder. This culture makes a difference to do work in a fair & healthy environment in the organization. I work here as a family member of an organization. Due to the healthy environment, I can think innovatively and positively and if I make mistakes, I can learn from them. We have a good team because we can care for each other.

Employee Testimonial

The values of Trust, Passion, Caring & Excellence is engraved so deep in the whole system, riveted together with the 3 Cultural Pillars of Founders, Fearless & Family. There is a sense of belonging, the top management is approachable, everybody knows everybody by names, and we work together towards Bacardi's journey of success (and also contributing to our own personal growth in the process).

Employee Testimonial

Career @ Bacardi India Pvt Ltd.

Work at the Best Workplaces in the Country recognized, by Great Place to Work®.

Note: Great Place to Work® is not a placement agency or partner. Your application and selection process shall be taken care by the Organization you apply to and Great Place to Work® has nothing to do with the hiring process.

Leaders Speak


Sanjit Singh Randhawa

Managing Director - India & South East Asia at BACARDI, Bacardi India Pvt Ltd.

1. What is your personal approach to making a Great Workplace? 
Bacardi functions on a very strong ‘Founder’s’ mentality, encouraging every employee at Bacardi to see the organization as their own. It is this specific perspective that helped me shape the way I approach building a stronger culture. Bacardi primos (cousins) are not required to go through lengthy rounds of approval before they can make a decision. As a CEO, it is has been my focus to harness this ‘fearless’ attitude. If they are convinced with an idea, every employee is free to go ahead and implement any decision that they feel is right for the company. This has encouraged several of our colleagues to develop responsible thinking and result-oriented programs that have benefited our organization significantly.

2. What are the top 2 benefits you see of creating a Great Workplace? 
Our employees and our consumers are equal stakeholders at Bacardi. Employees, who have a sense of ownership and belonging to the business, are able to create better products, campaigns, and experiences for their consumers. Similarly, we’ve also noticed that focusing on a strong and uniform workplace culture across geographies, has made processes and global strategies far more synchronized, especially in an industry where inter-market dialogue is crucial.

3. What are your top people priorities? 
At Bacardi, our culture and corresponding people's priorities are built on 3 main principles – Founders, Family and Fearless. Our top goal is first to ensure that our employees feel that they contribute directly to the business irrespective of their role. This is something we’re working towards with our programs like NextGen, where Bacardi gives employees the chance to develop and implement an idea of their own, backed by resources and guidance. Secondly, an important goal has been to ensure that we’re giving our employees the opportunity to learn new things and learn from the best. By our collaboration with universities like Harvard, we’ve had several employees who’ve come back with fresh ideas and insights into the business. 

4. How has your association with Great Place to Work® helped your business and strategic goals? 
Our employees and consumers are interlinked stakeholders for us, making any people & culture initiative integral to Bacardi strategy. Our participation in Great Place to Work® has helped us accurately assess the areas we have improved on while sharpening our focus on other points that require attention. It has also helped us understand whether our steadfast focus on our culture has contributed to improved productivity and better strategic management among our employees.

Arijit Sengupta

Director, Human Resources – India & Neighbouring Countries, Bacardi India Pvt Ltd.

1. What can your present and potential employees be sure of from a work culture perspective in the organization?
 Our primary focus is to build a culture where employees keep experimenting fearlessly and are confident that their ideas will be heard and implemented. We have several initiatives that address this. Our ‘Fearless Friday Forum’ allows Bacardi employees to meet with our Managing Director for an open, transparent discussion. Another unique program is ‘Next Gen’ Ideas forum- a platform where employees are encouraged to build and propose ideas that will impact the next generation of Bacardi. From all the ideas received, one is chosen to be taken to the next level of implementation with dedicated budgets and resources allocated to the project. The winning primo becomes it’s champion and gets the chance to lead the campaign globally. It is a firm organizational focus that every employee can change/develop the business if only given the chance. The Founder’s framework is driven towards encouraging an entrepreneurial spirit where our primos know that they can influence and impact the environment they work in.

2. What, according to you, is a people challenge your industry is facing? 
Today, a lot of organizations like Bacardi have very young, millennial workforces who expect their individuality to be recognized. Often, HR programs and polices follow the rigid approach of ‘one-size-fits-all’ leading to several employees feeling dissatisfied and dissociated with their work. Organizations need to understand that each employee is unique, with different personalities, needs, and working styles. At Bacardi, we’re working to address this by introducing flexibility into each of our work programs and by constantly giving employees more ownership. 

3. How are you ensuring a consistent workplace experience FOR ALL your employees, irrespective of their role, age, gender, tenure, etc. in the organization? 
We make sure that the employment opportunities we create cater to every set of our primos and more that, that they’re engaging and fun for everyone! Each year, all Bacardi employees on Founder’s Day, are invited to be bartender’s with ‘Back- to-the-Bar’ Initiative that helps the Bacardi employees relive our legacy story but in much more fun, interactive and social-media friendly manner. Our NextGen program relies on the premise that no matter how young an employee you may be, you can develop and lead a campaign that will affect the way Bacardi will function over the next few years. Several of our primos have jumped roles cross-functionally, from category heads to marketing drivers, from trade managers to communication leads. Many have gone on to lead teams in other countries and continents, even if they haven’t worked in the market. This flexibility within our culture allows primos to hone their existing talents and pursue other ones they may be inclined to, something every employee, old and young, are now seeking. When it comes to learning and development, we have options across the board. Our ‘Emilio Bacardi Harvard Business School Leadership Program’ gathers an intake of Bacardi’s top talent from across the globe to participate in a highly competitive executive education program. We have another partnership with Miami University and with Harvard for a mid-career support program for our more seasoned employees. At Bacardi, if you have an idea or if you want to learn something, all you have to do is just do it. The organization will support you, irrespective of your role, age or team.

4. How has your association with Great Place to Work® helped your business and strategic goals? 
Great Place to Work® has enabled us to identify which programs and initiatives have actually influenced our workforce helping us refine them further. Being identified as a ‘Great Place to Work’ has helped us gain recognition beyond the brand, to Bacardi as an organization, an equally crucial factor that contributes to growing business and reputation.

Life @ Bacardi India Pvt Ltd.

Glimpses of this Great Workplace

Follow Bacardi India Pvt Ltd.

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