Search Best Workplaces

RANK

20

About The Organization

Gozoop Online Pvt. Ltd. is recognized among India's Great Mid-size Workplaces 2019. Every year, Great Place to Work® identifies India's 50 Great Mid-size Workplaces (with employee strength of 100 to 500) through an objective and rigorous workplace culture assessment process.

Gozoop is one of the fastest growing Independent creative digital agency in India. The company manages creative digital duties of Dell, Asian Paints, Hypercity, Cipla, Kolkatta Knight Riders, Pidilite, Pearson Global, Mashreq Bank and Liberty Videocon General Insurance amongst others through its offices in Mumbai, Dubai and New York.

Company Size

134 Employees

Industry

Media

Share

Why Gozoop Online Pvt. Ltd. is a Great Place to Work?

Gozoop Online Pvt. Ltd. has successfully created a Great Place to Work FOR ALL their employees as they have excelled on the 5 dimensions that are a hallmark of a High-Trust, High-Performance Culture™ – Credibility, Respect, Fairness, Pride and Camaraderie. In a rigorous assessment process conducted by the Great Place to Work® Institute, Gozoop Online Pvt. Ltd. met the minimum criteria on the Trust Index© Employee Survey, on the consistency of experience across all demographics and on the Culture Audit© People Practices Framework, to clear the first level i.e. getting Great Place to Work-Certified™. 


Great Place to Work® is considered the ‘Gold Standard’ in workplace culture assessment and recognition.

As a certified organization, Gozoop Online Pvt. Ltd. became eligible to be considered among 'India's Great Mid-size Workplaces 2019' – a list that features the 'Best of the Best’. The process of identifying India's Great Mid-size Workplaces is based purely on the assessment findings and does not involve any jury or opinion based criteria. 

Culture Snapshot
Simply put, Gozoop Online Pvt Ltd is truly a people-centric organization. Ethics and Integrity plays a vital role not only towards the customer but equally towards maintaining and respecting the dignity of employees. The people practices are a true reflection of the company's values!

This page highlights more about the work culture of the organization, selected best people practices, the vision of the leadership and glimpses of employee life. 

Read through to find out what makes Gozoop Online Pvt. Ltd. a Great Workplace.

Recognitions awarded by Great Place to Work®

Click here to read more about the evaluation process.

Great Place to Work-Certified™ from May 2019 - April 2020

India's Great Mid-size Workplaces 2019

India's Best Workplaces in Media 2019

Best People Practices

Subscribe to Culture In-Shorts Newsletter to read more from Great Workplaces

cup-icon

Supporting

No Notice Period

When a particular at employee at Gozoop has to be asked to leave, the company shelters this person until he/she finds a new job opportunity. This means a no-limit notice period! They also help the Gozooper get good interviews through their network who may be looking for a similar resource. 

Helping-Board

Speaking

The 15 Minutes Circle

5 employees randomly get an email invitation from the Co- Founder to have a chat with him in his office, where they discuss anything and everything, so that the 5 people try to get to know each other better.

The organization makes you feel at home. Everyone works towards and sees the larger picture. We all want to be the best we can.

Employee Testimonial

With a team whose average age is 25, Gozoop is a really fun place to work at. There's always energy on the floor and everyone has a unique personality, contributing to the overall work environment.

Employee Testimonial

Leaders Speak

user-name

Ahmed Aftab Naqvi

CEO & Co-Founder, Gozoop Online Pvt. Ltd.

1. What is your personal approach to making a Great Workplace? 
Our approach is to keep it simple, real and actionable. Simple Policies, KPI’s, Goals, Visions, Purpose, Review system, Expectations should all be simply crafted, communicated and ensured that they are well understood by each and everyone in the organization. Real Say nothing that you would not do. And do nothing that you wouldn't say. Ensure that there is consistency in decision making and people in the organization are kept aware of the realities - the good and the not so good. It is important to ensure that no one is living in a bubble and corrective action can be taken while there still is time. Actionable Ensure that talk and vision translate into affirmative action and just doesn't remain a bunch of words spoken in the town hall or in the about section of the company website. 

2. What are the top 2 benefits you see of creating a Great Workplace?
Amongst the many benefits of creating a great workplace the 2 that stand out are: It enables us to do the best work of our lives. A workplace that is collaborative, positive and transparent helps in creating an environment where each talent can walk in every single day and is motivated to do the best work of their lives. This, in turn, helps us reach our goals and missions in the most productive manner. It helps us do great work which in turn helps us attract and retain key clients. It helps us attract and retain the best talent. Needless to say, a workplace where the talent finds joy in doing the best work of their lives - helps us not just retain them and grow them but also attract talent from other companies who want to be a part of such a winning and positive work environment. There is a bottom line to our bottom line, and that is our culture. 

3. What are your top people priorities? 
We at Gozoop, strongly believe in our 4 key foundation concepts: To Listen & then To Respond: We have created a space where each member of the organization is provided with an environment to not just express themselves but also to ensure that what they are expressing is heard, understood and as required acted upon. Here it is important to respond and not to react. We welcome and encourage criticism and constructive feedback openly as it helps us improve our culture. Being Consistent: An important aspect of our culture is its consistency of decision making. This ensures that there are no two different yardsticks for the same question or occurrence and the team has faith in the organization and management that they will take a fair decision. It’s extremely important to create an environment of stability and that can only be achieved through consistency in decision making. Ever Evolving: We believe that while the core of our culture remains constant, the implementation and manifestation of it needs to keep evolving with time. It’s similar to lean towards a start-up methodology where we would test our policies, activities, and benefits — learn from them and then either implement or evolve based on the learning. It is a process of constant improvement. Character over Talent: Something that is non-negotiable at GOZOOP. We always, always have valued character over talent. We would prefer a person scores higher on character than talent, rather than a person who scores higher on talent, but the character is questionable. We have had to make some tough decisions along the journey which could have been short term fixes to boost our bottom line by hiring talent which was not the best culture match, but we refrained from doing so, and it has helped us exponentially in the long run.

4. How has your association with Great Place to Work® helped your business and strategic goals? 
We believe that the main motivation to becoming a Great Place to Work® should not be to win awards. We developed it to create a great environment for our talent. When our culture and dynamics are validated and acknowledged by a reputable platform such as Great Place to Work® and it is also recognized by the industry. It gives us a great sense of internal satisfaction that the journey we have lived, although it wasn’t easy. It is something that is truly rewarding. Since 2014 we have been voted as a great workplace in India, except in 2015. That year gave us an opportunity to introspect and to figure what course correction is needed to be made and hence for the past four years now, we have consistently been nominated as a great place to work. We are proud of it.
user-name

Bansi Raja

Chief Happiness Officer (Director, Human Resources), Gozoop Online Pvt. Ltd.

1. What can your present and potential employees be sure of from a work culture perspective in the organization? 
Two things that we can promise to each of our present and potential employees are that: 
1. People are at the core of everything we do; our policies, practices, and decision stem from our innate interest in enriching the lives of people, both personally and professionally. 
2. We’re great listeners; for all those who have a mind and the voice to express it, we’re all ears. We love learning through conversations and constantly pushing the boundaries of our existence.

2. What, according to you, is a people challenge your industry is facing? 
With digital marketing becoming increasingly important every single day, and a finite pool of great talent, the biggest people challenge for the entire industry is to retain their best talent and nurture them to be the torchbearers of the future. In our opinion, one of the best ways to address this challenge is to ensure that people find meaning and purpose in their work. It stems from the ideology that, “If you’re working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.” 

3. How are you ensuring a consistent workplace experience FOR ALL your employees, irrespective of their role, age, gender, tenure, etc. in the organization? 
We ensure a consistent workplace experience for all by a simple but important practice – assigning HR SPOCs for each department and these SPOCs function like HR Business Partners, instead of merely looking into the mundane operational nuances. It’s like the heart pumping blood to all its organs and tissues via the arteries. 

4. How has your association with Great Place to Work® helped your business and strategic goals? 
Our most valuable take away from this association is to get an insight into the minds of our people, more transparently than ever before. Such insights help us dive deeper into key challenge areas and build a stronger team.

Life @ Gozoop Online Pvt. Ltd.

Glimpses of this Great Workplace

Follow Gozoop Online Pvt. Ltd.

Don't See Your Company Listed?

Nominate Your Company for Great Place to Work® Certification!

cup-icon