{"id":42419,"date":"2023-07-27T12:06:08","date_gmt":"2023-07-27T06:36:08","guid":{"rendered":"https:\/\/www.greatplacetowork.in\/?page_id=42419"},"modified":"2026-08-25T12:57:19","modified_gmt":"2026-08-25T07:27:19","slug":"knowledge-base","status":"publish","type":"page","link":"https:\/\/www.greatplacetowork.in\/web\/knowledge-base\/","title":{"rendered":"Knowledge Base"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWhat key qualities make your organization a great place to work?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tHow do you ensure everyone can reach their highest potential?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWhat are your organization\u2019s values or guiding principles?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tHow does your organization involve employees in new ideas?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWhat bold act of leadership has your organization taken?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What key qualities make your organization a Great Place To Work?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
This article offers guidance on how to respond to the required Culture Audit\u2122 question: <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
What key qualities make your organization a Great Place To Work\u00ae? How do you create this unique environment and why do you do it?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Watch this short video<\/a> for insights on how to answer this question.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Thirty years ago, we set out to answer a question:\u202fWhat do great workplaces have in common and how do they create them?\u202fWe expected the best workplaces might be employee-owned, pay above market rate, or perhaps they would share\u202fa common organizational structure\u202f\u2014\u202fMaybe\u202fwe could find a baseline compensation, training or recognition program requirement.<\/p>

\u00a0<\/p>

Shockingly we found that none of these tangible\u202fprograms and perks matter. For every company that offers generous monthly bonuses to high performers, there\u2019s another that offers a simple peer to peer recognition that\u2019s a far better place to work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Is there a magic bullet to\u202fbeing\u202fa best workplace?\u202f\u202f<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe\u202fdata tells us that it is never\u202fwhat\u202fcompanies do that makes\u202fthem great workplaces,\u202fit is\u202fhow\u202fthey do it.\u202fTo\u202fbe effective, the\u202fhow\u202fhas to\u202fbuild employee trust – this is\u202fthe defining characteristic of\u202fall great workplaces:\n

\n\nEmployees trust the people they work for, have pride in what they do, and enjoy their colleagues.\u202f\u202f<\/i>\n\n

\n\nThe best workplaces\u202fgo a step beyond:\u202fEnsuring the\u202fcompany\u2019s\u202fvalues and leadership\u202fare used together\u202fto build and\u202fenhance\u202ftrust\u202facross\u202fall\u202femployees, unleashing the maximum potential of everyone in the organization, driving innovation, and realizing the outsized financial results that trust-based companies are known for.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
How does Great Place To Work measure Trust? <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

When we\u202fevaluate\u202fcompanies for our premier national lists,\u202four\u202fprimary\u202fconsideration is whether employees themselves say it is a great workplace.<\/p>

\u00a0<\/p>

  1. We use the Trust Index\u2122 Survey to ask current employees to rate their organizations confidentially on over 60 trust-building behaviors. For example, they tell us whether managers consistently follow through on their promises, treat people with respect, and avoid favoritism.<\/li>
  2. To round out our analysis, we want to understand from the company\u2019s point of view what\u202fthey\u202fhave done to create the environment that employees are describing in the survey. So, we ask\u202fyou to tell us (in less than 5,000 words) :<\/li><\/ol>

    What key qualities make your organization a Great Place To Work? How do you create this unique environment — and why do you do it?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    What is Great Place To Work looking for in a response? <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    In response, companies may be tempted to\u202fprovide a comprehensive list of their benefits and perks, or fear that\u202fwe have an undisclosed\u202flist of specific\u202fprograms we\u2019re looking for and that they can make a mistake by focusing\u202fon professional development, rather than community service.\u202fNeither is helpful\u202for true.


    Through our research, we know that there is nothing magical about the specific benefits you offer\u202f\u2013 it\u2019s the culture you create through them and through your people\u202fthat has the impact. In 80%\u202fof the cases, your competitors will describe\u202fsubstantively the same programs,\u202fbut\u202fthey can never have\u202fthe same culture.\u202f Set your answer apart\u202fby sharing the\u202fbig picture of\u202fthe core attributes that define your culture – and the\u202fcontext, strategy and effectiveness of\u202fthe\u202fprograms\u202fthat drive this culture.\u202fBring your culture to life by showing it to us in action, illustrating your answer with the programs that show you at your best.


    For example, is your culture one of ambitious\u202fworld travelers driven by excellence? Maybe you want to highlight the exceptional professional development programs that push your employees to excel, the recognition programs that reward them, and the work-life balance programs that sustain them?


    Or maybe your culture centers around caring \u2013 for your own people, your customers and your community. Then tell us about the exceptional benefits that\u202fmeet the needs of your people in crises, how you reward people for going above and beyond with customers, and how integrated community service is in every aspect of your employee life-cycle, from onboarding through retirement.\u202f(Still not sure where to start? Here are some tips.)


    Here are some other ways you can make your answer stand out from others:


    <\/p>