{"id":64293,"date":"2026-03-01T16:08:17","date_gmt":"2026-03-01T10:38:17","guid":{"rendered":"https:\/\/www.greatplacetowork.in\/?p=64293"},"modified":"2026-03-02T10:40:56","modified_gmt":"2026-03-02T05:10:56","slug":"varthana-finance-4-tier-people-strategy","status":"publish","type":"post","link":"https:\/\/www.greatplacetowork.in\/web\/resources\/casestudies\/varthana-finance-4-tier-people-strategy\/","title":{"rendered":"Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64293\" class=\"elementor elementor-64293\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bdfa276 elementor-section-content-middle equal-padding-T equal-padding-B elementor-reverse-mobile_extra elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bdfa276\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-577343ab\" data-id=\"577343ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a0abf5 elementor-widget elementor-widget-heading\" data-id=\"72a0abf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39e63b01\" data-id=\"39e63b01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ebde0f elementor-widget elementor-widget-image\" data-id=\"35ebde0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Logo-300x300.jpg\" class=\"attachment-medium size-medium wp-image-56860\" alt=\"Varthana Logo\" srcset=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Logo-300x300.jpg 300w, https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Logo-150x150.jpg 150w, https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Logo.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29b628f8 equal-padding-T elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29b628f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25943bcd\" data-id=\"25943bcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6516da82 elementor-widget elementor-widget-image\" data-id=\"6516da82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/elementor\/thumbs\/GWGI_Red-qy23d5u8imagwlr76coake9y78wrp4xyz4l31e4xyi.png\" title=\"...\" alt=\"GWGI_Red\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e3d209 elementor-widget elementor-widget-html\" data-id=\"16e3d209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .socialicon a {\n  width: 35px;\n  height: 35px;\n  border: 1px solid #000;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 50px;\n  margin-right: 4px;\n  text-decoration: none;\n}\n.socialicon i {\n  color: #000;\n  margin: auto;\n}\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.0.0-beta3\/css\/all.min.css\">\n<!-- AddToAny BEGIN -->\n<div class=\"a2a_kit a2a_kit_size_32 a2a_default_style socialicon\">\n\n<a class=\"a2a_button_whatsapp\"><i class=\"fab fa-whatsapp\"><\/i><\/a>\n<a class=\"a2a_button_facebook\"><i class=\"fab fa-facebook-f\"><\/i><\/a>\n<a class=\"a2a_button_twitter\"><img decoding=\"async\" src=\"https:\/\/www.greatplacetowork.in\/wp-content\/uploads\/2022\/09\/logo-with-transparent-box.svg\" class=\"w-100\" alt=\"twitter\"><\/a>\n<a class=\"a2a_button_linkedin\"><i class=\"fab fa-linkedin-in\"><\/i><\/a>\n<\/div>\n<script defer src=\"https:\/\/static.addtoany.com\/menu\/page.js\"><\/script>\n<!-- AddToAny END -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7ad964 elementor-widget elementor-widget-text-editor\" data-id=\"3d7ad964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.greatplacetowork.in\/great\/company\/varthana-finance-private-limited\" target=\"_blank\" rel=\"noopener\">VIEW COMPANY PROFILE<\/a><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-751ec226  equal-padding-B elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"751ec226\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-563a2e12\" data-id=\"563a2e12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7033b62c hrblocklist elementor-widget elementor-widget-text-editor\" data-id=\"7033b62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin-bottom: 15px; font-size: 24px;\">About The Company<\/h3>\n<p style=\"margin-bottom: 16px;\">Varthana Finance Private Limited is a fast-growing school finance company in India. It aims to understand and address the challenges that school leaders face and help them realize their full potential.<\/p>\n\n<ul>\n \t<li><strong>Employee Strength<\/strong>\n800+ India &#8211; based Employees<\/li>\n \t<li><strong>Industry<\/strong>Financial Services &amp; Insurance<\/li>\n \t<li><strong>Indian HQ<\/strong>\nBengaluru<\/li>\n \t<li><strong>Journey with Great Place To Work India<\/strong>\n\u201cOur partnership with Great Place to Work has benefited us by allowing us to measure and improve employee engagement. It has enabled us to benchmark against industry best practices, which has helped us enhance our processes. Additionally, it has strengthened our employer branding and enabled us to attract like-minded talent within the organization.\u201d<br \/>\n-Chandra Kumar CS, Chief Human Resources Officer and Head &#8211; Customer Experience, Varthana Finance<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ee00a25\" data-id=\"1ee00a25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fbe504e elementor-widget elementor-widget-heading\" data-id=\"3fbe504e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d34348 elementor-widget elementor-widget-text-editor\" data-id=\"19d34348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Varthana Finance Private Limited is one of the largest school finance institutes, and it has successfully built its dominance through a culture-driven people strategy. Being a Mid-sized organization, it has proudly and humbly offered support to over 11,000 schools across 15 states, encompassing over 180 districts, making a transformative impact on the lives of 5.5 million students since its inception in 2013. Through the provision of 40,000+ loans so far, it is empowering education at a massive scale.<\/p><p><br><\/p>\n<p><\/p>\n<p>To achieve its ambitious goals of improving access to quality education for millions of children, Varthana recognizes that its people are the assets driving the mission. Varthana started its journey with Great Place To Work\u00ae India in 2019 and has been a part of numerous prestigious recognitions, including India\u2019s Best Companies To Work For, Best Workplaces\u2122 in Asia, India\u2019s Best Workplaces\u2122 in BFSI, India\u2019s Best Workplaces\u2122 for Millennials, India\u2019s Best Workplaces\u2122 Building a Culture of Innovation by All, to name a few. These recognitions are a solid testament to its consistent efforts in building and sustaining a High-Trust, High-Performance Culture For All\u2122.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6041ecca content-space-B elementor-widget elementor-widget-image\" data-id=\"6041ecca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2352\" height=\"775\" src=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-employees-image.jpg\" class=\"attachment-full size-full wp-image-56808\" alt=\"Varthana employees image\" srcset=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-employees-image.jpg 2352w, https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-employees-image-300x99.jpg 300w, https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-employees-image-1024x337.jpg 1024w\" sizes=\"(max-width: 2352px) 100vw, 2352px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a33d96 elementor-widget elementor-widget-heading\" data-id=\"70a33d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Highlights:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63beabd1 content-space-B elementor-widget elementor-widget-text-editor\" data-id=\"63beabd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Ranked #5 in India\u2019s Great Mid-size Workplaces 2024<\/li>\n \t<li>Ranked #18 in Best Workplaces\u2122 in Asia 2024<\/li>\n \t<li>Great Place To Work Certified\u2122 since 2019<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb8868e elementor-widget elementor-widget-heading\" data-id=\"2cb8868e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Building Blocks of Varthana: A 4-Tier Culture Building Framework<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228bf836 content-space-B elementor-widget elementor-widget-heading\" data-id=\"228bf836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Varthana\u2019s comprehensive 4-tier approach to culture building focuses on a clear organizational purpose, leadership by example, managerial capability development, and ensuring a fair and inclusive environment for employees. This model successfully drives business growth, enhancing both revenue and impact, people growth with satisfied internal customers, and community growth with an uncompromised commitment to the education sector.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35593d70 elementor-widget elementor-widget-image\" data-id=\"35593d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"360\" src=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Finance-1.png\" class=\"attachment-large size-large wp-image-56643\" alt=\"\" srcset=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Finance-1.png 512w, https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Finance-1-300x211.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54979722 elementor-widget elementor-widget-heading\" data-id=\"54979722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Organizational Values and Purpose<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4009ee elementor-widget elementor-widget-text-editor\" data-id=\"2a4009ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Varthana\u2019s <strong>purpose-driven people<\/strong> strategy starts at the <strong>organizational<\/strong> level, and cascades to all levels through internal and external interactions. Its steadfast commitment to supporting education shapes every decision, while its values guide behaviours to execute those decisions. Varthana is dedicated to doing the <strong>R<\/strong>ight thing consistently, <strong>U<\/strong>nlocking the potential of all its stakeholders, <strong>S<\/strong>erving and supporting one another, and, most importantly, <strong>H<\/strong>aving fun all through the process. This exemplifies how they <strong>RUSH<\/strong> into excellence with their values at the core.<\/p><p>\u00a0<\/p><p>Their Value Campaigns aren\u2019t just a strategy- they are a movement. Varthana empowers and inspires every employee to make values-driven decisions. Leaders communicate each core value through powerful emails and videos, bringing them to life with real-time examples that show how to apply them in daily work. The campaign also recognizes <strong>Value Champions<\/strong>, a dynamic group of 35 volunteers from across functions and branches, each dedicated to championing these values. Guided directly by the leadership team, these champions are the backbone of Varthana\u2019s culture, serving as in-house ambassadors and volunteering to play a pivotal role in inspiring peers to make value-based decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6ff86 elementor-widget elementor-widget-heading\" data-id=\"bd6ff86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Authentic Leadership <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265c6083 elementor-widget elementor-widget-text-editor\" data-id=\"265c6083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe second tier is powered by a management style where leaders embrace integrity and vulnerability. The company\u2019s 5-step micro-level culture creation model led by the leadership team seamlessly integrates organizational values into the workplace culture:\n<ol>\n \t<li aria-level=\"1\"><b><strong>Clearly defined objectives<\/strong><\/b>: Expectations are always communicated upfront.<\/li>\n \t<li aria-level=\"1\"><b>Leaders Walk the Talk<\/b>: Leaders embody values in every action, and lead by example.<\/li>\n \t<li aria-level=\"1\"><b>Engaged communication<\/b>: Conversations flow two-ways, and messages are repeated and reinforced at all levels.<\/li>\n \t<li aria-level=\"1\"><b>Appreciation and Recognition<\/b>: Positive Reinforcement is leveraged to boost employee morale and productivity<\/li>\n \t<li><b>Reflective and Constructive Feedback:<\/b> Mistakes are addressed with helpful and timely feedback to promote growth.<\/li>\n<\/ol>\n<div><\/div>\nThe leadership at Varthana is transparent, approachable, and demonstrates care to all employees, with <strong style=\"color: #ff1628;\">92% <\/strong>of their employees sharing a positive perception of leadership approachability on the Trust Index<sup>TM<\/sup> survey. Varthana has cabin-free offices for everyone, including the leadership team, to foster ease in approachability. Apart from physical meets, the MyVarthana portal provides a platform for leaders to engage with employees, recognize them for job well done, and initiate engaging business conversations. Leaders also maintain direct connections with the field staff through WhatsApp, enabling two-way communication.<br \/><br \/>\n<b>Leaders at Varthana demonstrate zero tolerance for ethical breaches.<\/b> When ethical concerns arise, leaders act decisively, conducting thorough investigations to uphold ethical standards. The leaders serve as value ambassadors, propagating, explaining, and demonstrating the essence of each value through leadership connects, branch visits, town hall meets, and their Value Campaigns.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea4ada9 elementor-widget elementor-widget-heading\" data-id=\"7ea4ada9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Managerial Capability Building<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432e6349 elementor-widget elementor-widget-text-editor\" data-id=\"432e6349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leaders recognize that while they set the tone for company values, the true employee experience is shaped by the people managers. The third tier of the model is driven by the <b>people managers<\/b>, who play a pivotal role in defining the culture at a micro level, influencing team dynamics, enhancing employee engagement, and boosting productivity.<\/p><p>\u00a0<\/p><p>An impressive <strong style=\"color: #ff1628;\">90%<\/strong> of employees affirm that Varthana excels in developing managers for leadership roles. Through the <b>RISE@Varthana<\/b> initiative, their talent management program, the organization takes pride in promoting <b style=\"color: #ff1628;\">58%<\/b> of its managers internally. To further strengthen managerial capabilities, Varthana offers a two-day offline Leadership Development Program, <b>Leading with Impact<\/b>, tailored to individual and team needs. This workshop incorporates team-based case studies customized to the nature of their work. To elevate skills to the next level, the <b>Leading with Effectiveness<\/b> program emphasizes coaching skills, data-driven decision-making, and emotional intelligence, equipping managers to handle complex interpersonal dynamics with empathy and understanding.<\/p><p>\u00a0<\/p><p>To personalize the development, Varthana conducts <b>Coaching Review Discussions<\/b>, one-on-one interventions with the manager, with a focus on enabling employees in decision-making, how to achieve their goals, and any support, and resources required. This inclusive platform allows employees to speak up on improvements, career aspirations, training needs, etc. which are documented and addressed. This also gives employees enough space to talk about their personal challenges, any issues they are facing, and their achievements in the following quarter. To further strengthen the professional capabilities, Varthana offers <b>financial support<\/b> for employees to pursue professional courses and degrees. The goal is simple: to embrace challenges and take on responsibilities that push boundaries, help #UnlockPotential while #HavingFun.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f395ef0 elementor-widget elementor-widget-heading\" data-id=\"6f395ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fair Treatment For All<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc83ac4 elementor-widget elementor-widget-text-editor\" data-id=\"2dc83ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Providing a <b>fair environment for all employees<\/b> constitutes the fourth tier of its people strategy. The organization is committed to fairness in its approach and ensures transparency in communication through practices like <b>non-hierarchal and<\/b> <b>open-door environment <\/b>and regular town halls, where employees can directly raise questions and receive accurate, timely responses from leadership. This commitment is reflected in the fact that <b style=\"color: #ff1628;\">92%<\/b> of Varthana employees believe they are treated as full members regardless of their position.<\/p><p>\u00a0<\/p><p>Fairness extends to career growth opportunities as well. Varthana\u2019s <b>Promotion Policy<\/b> features clearly defined guidelines and role pathways for every position. Promotions are solely based on an employee&#8217;s performance and potential, with no minimum tenure requirements. To further ensure <b>transparency in performance management<\/b>, the process incorporates <b>four layers of validation<\/b>: self-appraisal, manager\u2019s rating, reviewer rating, and functional head review, eliminating any forced bell curve fitment. After the rating is communicated to the employees, employees are given a 2-day window <b>to appeal their ratings<\/b>, with HR and functional heads directly addressing concerns and <b>closing the case within 10 working days<\/b>. This meticulous process ensures fairness, as evidenced by <b style=\"color: #ff1628;\">95% <\/b><b>of employees being satisfied with their ratings<\/b> and not feeling the need to appeal in any past year.<\/p><p>\u00a0<\/p><p>Additionally, fairness in compensation is ensured through <b>internal equity mapping<\/b>. Roles are evaluated against a skill and responsibility matrix, and corresponding levels are defined to maintain parity across the organization. These measures create a workplace where fairness is not just a policy but a lived experience for every employee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10500177 elementor-widget elementor-widget-heading\" data-id=\"10500177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Journey of Excellence continues<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31253bfb elementor-widget elementor-widget-text-editor\" data-id=\"31253bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A culture thus grown with such deep-rooted values and institutionalized corrective mechanisms, rewards Varthana with the best of talent wanting to stay at the organization. Its high-performance culture is well observed in its <b style=\"color: #ff1628;\">94%<\/b> <b>top talent retention<\/b>. As a fairly young organization, Varthana\u2019s remarkable recognitions mark just the beginning of its journey. Through sustaining a high-trust culture and being recognized for it, Varthana has secured opportunities to partner with media outlets through articles in publications such as The Times of India, AsiaNet, The People Management, and The Economic Times. This journey is a true testament to leveraging culture as an enabler in shaping the future success of an organization.<\/p><p>\u00a0<\/p><p>In an insightful conversation with Chandra Kumar CS, Chief Human Resources Officer and Head of Customer Experience at Varthana Finance, he unveils the visionary long-term people strategy shaping the organization\u2019s future: \u201cWe aim to leverage this cultural capital as a key driver of Varthana&#8217;s growth journey. Our focus is on harnessing this strong culture to enhance productivity, foster excellence, and deliver exceptional customer delight. To realize this vision, we are committed to developing world-class leaders and talent, firmly rooted in our 4-tier people strategy.\u201d<\/p><p>\u00a0<\/p><p><strong>Author &#8211; Shambhavi Agrawal, Consultant- Research &amp; Insights, Great Place To Work\u00ae India<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22a5e0e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22a5e0e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f1e8045\" data-id=\"6f1e8045\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5082e150 elementor-widget elementor-widget-image\" data-id=\"5082e150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"118\" src=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2024\/11\/Right_squares.webp\" class=\"attachment-large size-large wp-image-55178\" alt=\"Right_squares\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7b476b elementor-widget elementor-widget-heading\" data-id=\"1f7b476b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Great Place To Work Experience<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ab5c5b elementor-widget elementor-widget-text-editor\" data-id=\"16ab5c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201c<b>We choose to partner with Great Place To Work because we get an unbiased, third-party evaluation that ensures transparency and objectivity. This partnership allows us to gain valuable, uncluttered feedback from our employees, which is instrumental in refining our practices and enhancing our workplace culture. Additionally, our people strategy is closely aligned with our core values, RUSH. The insights from the Great Place To Work Trust Index survey, captured in the 5-dimension framework, especially on the aspects of respect and fairness, strongly align with the culture we aim to cultivate.&nbsp; As we touch more lives, we shall continue to rely on Great Place To Work for trusted insights into workplace culture.\u201d<\/b><\/p><p><b><br><\/b><\/p>\n<p><\/p>\n<p>-Chandra Kumar CS, Chief Human Resources Officer and Head &#8211; Customer Experience, Varthana Finance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115ee763 elementor-widget elementor-widget-image\" data-id=\"115ee763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"177\" height=\"118\" src=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2024\/11\/left-squares.webp\" class=\"attachment-large size-large wp-image-55177\" alt=\"left-squares\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9579d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9579d18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-701fdfb9\" data-id=\"701fdfb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-612a2b68\" data-id=\"612a2b68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27234dc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27234dc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1af4ed96\" data-id=\"1af4ed96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74543319 elementor-widget elementor-widget-text-editor\" data-id=\"74543319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transformed your workplace culture with insights provided by Great Place To Work? We want to hear all about it! Share your organization&#8217;s journey, challenges, and triumphs by emailing us at <a href=\"mailto:in_researchandinsights@greatplacetowork.com\">in_researchandinsights@greatplacetowork.com<\/a>. Your story can inspire others to create exceptional workplaces.\u00a0<\/p><p>Tell your story. Join the movement. Let\u2019s make<b><i> every place become a great place to work for all.<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance VIEW COMPANY PROFILE About The Company Varthana Finance Private Limited is a fast-growing school finance company in India. It aims to understand and address the challenges that school leaders face and help them realize their full potential. Employee Strength 800+ India &#8211; based <a href=\"https:\/\/www.greatplacetowork.in\/web\/resources\/casestudies\/varthana-finance-4-tier-people-strategy\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":56870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[177],"tags":[],"class_list":["post-64293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance - Great Place to Work<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance - Great Place to Work\" \/>\n<meta property=\"og:description\" content=\"Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance VIEW COMPANY PROFILE About The Company Varthana Finance Private Limited is a fast-growing school finance company in India. 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Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.greatplacetowork.in\/web\/resources\/casestudies\/varthana-finance-4-tier-people-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Great Place to Work\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GREATPLACETOWORKINSTITUTEINDIA\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-01T10:38:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T05:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.greatplacetowork.in\/web\/wp-content\/uploads\/2025\/01\/Varthana-Blog-Banner-1-1024x635.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Naren Verma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gptw_india\" \/>\n<meta name=\"twitter:site\" content=\"@gptw_india\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naren Verma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/resources\\\/casestudies\\\/varthana-finance-4-tier-people-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/resources\\\/casestudies\\\/varthana-finance-4-tier-people-strategy\\\/\"},\"author\":{\"name\":\"Naren Verma\",\"@id\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/#\\\/schema\\\/person\\\/98b8363e0df7e3b9c0bb76e716687481\"},\"headline\":\"Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance\",\"datePublished\":\"2026-03-01T10:38:17+00:00\",\"dateModified\":\"2026-03-02T05:10:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/resources\\\/casestudies\\\/varthana-finance-4-tier-people-strategy\\\/\"},\"wordCount\":1783,\"publisher\":{\"@id\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/resources\\\/casestudies\\\/varthana-finance-4-tier-people-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Varthana-Blog-Banner-1.png\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/resources\\\/casestudies\\\/varthana-finance-4-tier-people-strategy\\\/\",\"url\":\"https:\\\/\\\/www.greatplacetowork.in\\\/web\\\/resources\\\/casestudies\\\/varthana-finance-4-tier-people-strategy\\\/\",\"name\":\"Secret Revealed: The 4-tier People Strategy that drives success at Varthana Finance - 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