Indifi Technologies is an online platform for enabling debt-financing for small businesses. It aims to substantially improve experience for borrowers regarding the speed of approval and disbursement, the convenience of the loan process, the relevance of the loan product to their business needs and finding the best rates in the market. Driven by the idea of expanding access to MSME financing in India, Indifi has emerged as an enabler for start-ups & small businesses to seek seamless access to funding. Indifis tech-led approach to lending helps analyze data of businesses from various ecosystem sources and draws insights to judge their credit worthiness. Through its tech interventions Indifi has been successful in making the loan process digital for both lenders and MSMEs by minimizing risk, reducing paperwork, associated costs, while providing a simple & hassle free experience of setting the businesses on the path to growth.