Philip Morris India Trading Private Limited (PM India) is a joint venture between Philip Morris Brands Sarl, Switzerland and two Indian entities, Godfrey Phillips India Ltd (GPI) and K.K. Modi Investment & Financial Services Private Ltd. PM India has been established for wholesale trading of cigarettes and other tobacco products either manufactured in India or imported into India. PM India is responsibly meeting the needs of Legal Age Smokers (LAS) in the premium and value segments, while being committed to the local community, and actively working to combat illicit trade in tobacco products.