Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, is a trusted brand for consumer electrical products in India, with strong manufacturing capabilities and presence spanning over 40 countries. It offers a diverse selection of consumer electrical solutions including fans, home appliances, lighting and switchgear. In the domestic market, it has penetration up to the small towns with a well-organised distribution network driven by over 4K dealers, 1,25,000 retail outlets and a strong service network covering more than 450 cities. Orient Electric has established itself as one-stop solution provider of lifestyle electrical solutions.