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5 platforms to proudly showcase your Great Place To Work Certification badge
Earning the prestigious Great Place To Work® Certified™ badge is proof of the outstanding workplace that your team has built and is only the beginning of good things to come. The badge fosters a sense of pride, achievement, and optimism among employees. The badge instills trust in a prospective employee, providing a glimpse of the meaningful experiences that can unfold if they were to join your organisation. In a world where credibility matters, the Great Place To Work Certification stands as the gold standard.
Globally, thousands of companies earn the certification every year for this prestigious title. The badge also creates a sense of belonging to the community. Here are five great platforms to proudly display your badge and share your accomplishments:
- Your social media pages: Various social media channels, such as Facebook, Twitter, LinkedIn, and Instagram, cater to a diverse range of audiences. Leverage all resources to maximize your reach. Place your certification badge on LinkedIn banners, YouTube covers, Instagram story highlights, Facebook profile picture, WhatsApp for Business display picture, and other relevant platforms. Additionally, share culture celebration photos and videos with the certification badge, resulting in high engagement and positive brand recall.
- Your website: Your website is where people learn about you. Provide them with third-party validation of your great work by displaying your badge. It will create a distinguished position for you. Your employees will take pride, prospects will display interest in engaging with you, and establish you as a leading organisation.
- Your Email Signature Template: Your employees are true ambassadors of your culture. The best people to showcase your certification badge are your very own employees. Let them take pride in adding the certification badge to their official email signatures, reaching all stakeholders they work with. Additionally, the badge can be added to visiting cards.
- Your hiring platforms: Potential employees want to know that they will have a good experience if they join your company. Displaying the Certification badge on the recruitment page of your website and other job-hunting platforms, such as Naukri, Foundit, or LinkedIn, will provide them with assurance. You can create standard templates for job descriptions, offer letters, employment contracts, etc., proudly showcasing your badge. If the team hosts or attends recruitment and training programs, present the badge near the stage.
- Your workspace: Remind your employees that they are the ones who truly make it a great workplace. In the office space, display certification posters, celebratory images, and thank-you messages to recognize your employees. For online meetings, consider sharing a virtual background that features your company logo and a certification badge. Some organisations create photo booths and share gift merchandise, such as bottles, sustainable bags, and t-shirts, with their employees as a badge of appreciation.
Checklist to correctly use the certification badge:
Only use the authentic badge as shared by Great Place To Work
It should specify the validity period for the certification
Country name should be present
The benefits of earning the certification are huge.
It instills pride in your team, lets candidates know that they will have a great experience when working for you, and gives your customers confidence that they’ve made the right choice. With certification, you become a part of the community of leading organisations recognised for workplace excellence worldwide.
If your company isn’t Certified yet, we’re happy to help you get started today. Simply click the “Contact Us” button above, and we’ll be in touch with you shortly.
