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Every year on October 16th, organizations across the globe come together to celebrate something truly special: the power of exceptional workplace culture. This year’s Certification Nation Day is an incredible opportunity for Great Place To Work® Certified™ companies to showcase what makes their culture special. In this blog, we’ll share five ways you can celebrate Certification Nation Day 2025 and bring your culture to life on your social media channels.
What is Certification Nation Day?
Certification Nation Day is an annual global celebration of workplaces that have earned Great Place To Work® Certification™. It is a day when Certified™ organizations take the stage on their social media to recognize their employees, showcase their culture, and build pride and belonging. More than just a celebration, Certification Nation Day is a movement of action—spotlighting what makes organizations special, honouring their people, and sharing the journey of what it truly means to be Great Place To Work Certified.
Why Should Companies Celebrate Certification Nation Day?
The impact of becoming Great Place To Work Certified is clear. As shown in the chart above, Certified workplaces consistently outperform the India average across key business drivers such as productivity, recruitment, retention, customer service, and agility. When employees feel trusted, valued, and proud of their workplace, they are more engaged and committed, creating a ripple effect that strengthens both people and performance. Certification is not just a badge—it’s a powerful differentiator that reflects a thriving workplace culture.
The benefits of celebrating your culture on Certification Nation Day go far beyond just one day of recognition.
- Promote your culture and strengthen your reputation as an employer of choice.
- Attract top talent with real stories that showcase your employee experience.
- Show your values in action by highlighting how you support, recognize, and invest in your people.
- Join a global community of Certified companies leading with trust and purpose.
- Thank your employees in a meaningful way, building pride, belonging, and community.
How to Correctly Use Your Great Place To Work Certification Badge?
Your Great Place To Work badge is more than a logo – it’s a symbol of your organization’s commitment to excellence. The most crucial rule when using your certification badge is to maintain its integrity.
Use it exactly as provided by Great Place To Work to ensure consistency and authenticity across all your communications. This badge represents the rigorous evaluation process your organization underwent and the high standards you’ve achieved in employee experience.
5 Ways to Celebrate Your Culture
1. Add it to Your Website
Start by adding your Certification badge to your careers page. Use this space to talk about your workplace culture and highlight the accolades you’ve earned for it.
Go a step further by creating a dedicated section that shares your culture story, key initiatives, and what this recognition means for employees. To maximize visibility, you can also place the badge in the footer of your website and on the homepage.
2. Organize a Fun Office Celebration
Plan a celebration that boosts employee engagement and shines a spotlight on your workplace culture, and the people who make it possible every day.
Add fun elements like danglers, photo booths, and a memory wall where employees can share their favorite moments. Take the opportunity to talk about your culture journey and recognize the contributions of your people.
Make this day truly about celebrating your workplace culture!
3. Utilize Action Kit Materials for Maximum Impact
Use the PPT slides, video call backgrounds, and social media templates to showcase your culture and proudly display your Great Place To Work Certification badge.
Update your email signatures, use printable graphics for celebrations, and customize Canva templates for social posts, internal comms, and digital displays.
These ready-to-use resources make it easy to create professional, branded materials that highlight your certification and strengthen your employer brand.
4. Workplace Culture Spotlight
Shine a light on your people by creating a video where employees share their personal stories – how the company has supported them through ups and downs, and what makes working here special.
You can also organize storytelling sessions where employees share their experiences and discuss what your workplace culture means to them. These authentic stories not only inspire but also create highly engaging content to celebrate your culture.
5. Spread the Word on Social Media
Share your office celebrations, employee stories, and culture highlights on social media. Use the static posts and Canva templates from the toolkit to join the celebration with ease.
Don’t forget to use the hashtags – #GreatPlaceToWork #GPTWcertified #CertificationNationDay and tag Great Place To Work India so we can engage with your posts!
How Can We Build Long-term Employee Engagement Through Celebration?
Certification Nation Day celebrations play a crucial role in maintaining high levels of employee engagement throughout the year. When employees see their organization actively celebrating and promoting its culture, it reinforces their pride in being part of something special.
This sense of pride and belonging directly contributes to increased employee engagement, as team members feel more connected to their organization’s mission and values.
Certification is the Start of Something Greater!
While Certification Nation Day provides an excellent opportunity to celebrate your current achievement, it also serves as a launching pad for future success. Use this celebration as a moment to reflect on your journey, acknowledge the progress you’ve made, and set intentions for continued improvement in your workplace culture.
The visibility and employee engagement generated through your Certification Nation Day activities contribute to a positive cycle that supports your organization’s ongoing success. As employees feel more proud and engaged with their workplace, they become natural ambassadors for your company culture, helping to attract like-minded talent and maintain the high standards that earned your certification.
The Way Forward
Becoming a Great Place To Work Certified is not a destination – it’s a commitment to continuous improvement in creating an exceptional employee experience. Your Certification Nation Day celebration should reflect this ongoing commitment while honouring the significant milestone you’ve achieved.
By using these six celebration ideas, you’ll not only celebrate your certification but also build a stronger workplace culture, one that your employees are proud to be part of.
