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What makes 97% employees at IHG Hotels & Resorts endorse the brand

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Meet IHG Hotels

About The Company

IHG® Hotels & Resorts is one of the world’s leading hotel companies, powered by around 385,000 colleagues across more than 100 countries, all committed to delivering True Hospitality for Good. With a diverse portfolio of well-differentiated brands, we serve a wide range of guests and are trusted by millions of consumers worldwide. Our scale, global presence, and people-first culture allow us to create exceptional experiences, foster sustainable growth, and strengthen our position as a hospitality leader across markets.

  • Industry: Hospitality
  • Employee Strength: 4500+ India-based employees
Great Place To Work Experience: “IHG’s partnership with Great Place To Work India exemplifies how leveraging robust insights, coupled with committed leadership and a focused employee experience strategy, can drive meaningful and sustainable cultural transformation. As we look to the future, it remains resolute in advancing its organisational culture, fostering an environment where talent development and business performance progress in strategic alignment.” —Deepali Bhardwaj, Regional Director, HR (South-West Asia), Intercontinental Hotel Group

IHG Hotels & Resorts, a leading hospitality brand, has a growing presence in India with 59 operating hotels across six distinctive brands: Six Senses, InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Voco. With a multi-generational workforce of over 4,500 colleagues, it has been actively redefining its workplace culture. Seeking external benchmarking in key culture markers, in 2017, IHG first partnered with Great Place To Work India and has entrusted it as its workplace culture partner ever since.

Key Highlights:

Culture Assessment and More

The journey began with insights from the Trust Index and Culture Audit. The Trust Index Survey assesses employee perceptions, fostering trust, camaraderie, and fairness. Culture Audit assesses an organisation’s practices to evaluate how well its culture supports employees and their potential.

Culture Assessment and More​ image

Great Place To Work shared detailed reports and presentations with actionable insights to enhance its culture. IHG thoroughly utilised these findings to deep dive into demographic-based and location-specific insights, uncovering differences in leadership styles and employee sentiment across its properties. Knowledge of these gaps was then used as an opportunity for growth.

Trust Index Deep Dive and Culture Transformation

In the 2023 Trust Index survey, IHG observed ‘recognition’ and ‘fairness’ as key focus areas with scores falling slightly below the benchmarks. In response, it implemented unit-level recognition programs and launched peer-to-peer appreciation initiatives throughout 2023–24.

The result was a clear shift in sentiment: by the 2024 survey, recognition scores had improved by nearly 8 points, and fairness perceptions rose by 6 points, reflecting the tangible outcomes of focused leadership interventions.

Additionally, IHG has implemented some unique practices based on Trust Index insights:
5-day work week in its hotels

A rarity in the hotel industry.

IHG revamped staff cafeterias and bunker rooms with guest amenities, built gyms, charging stations, healthy meals, and similar amenities. This not only improved employee wellbeing, but also brought a bottom-line impact with considerably reduced attrition.

Voice of Colleague Council was launched to give every department, from Food & Beverages to Engineering, a seat at the table. Colleagues are nominated from each department, to represent them at meetings led by the Hotel General Manager, to connect and share honest feedback.

As a part of a special inclusion drive, IHG hires and trains people with disabilities. People with speech and hearing impairments are hired and trained to excel at their jobs. Sign language posters are established in the back areas to equip all colleagues in communicating effectively.

The successful implementation of these initiatives reflects a commitment to employee feedback and cultural transformation.

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Culture Redefining Tenets by Great Place To Work

01 Location-specific insights

The Trust Index Survey provides thorough insight, with a feature to slice and dice the employee feedback across its locations. IHG leveraged these insights to identify areas of strength and improvement for its various properties across India.

For example, feedback from certain city hotels highlighted the need for greater career visibility and structured development pathways. In response, IHG introduced focused learning modules and mentoring programs, ensuring colleagues see clear growth opportunities within IHG.

The impact: 1-point rise in employee satisfaction with career growth opportunities on Trust Index Survey and 3-point rise in internal survey around career and growth opportunities provided in IHG. As a highlight, cities like Hyderabad and Chandigarh scored an absolute 100% in their Trust Index statement, demonstrating opportunities for employees’ career growth.

02 Demographic-based insights

“By slicing the data across dimensions such as function, tenure, and gender, we were able to uncover where employee experiences diverged, and why,” adds Deepali. “This breakdown ensures no voice is lost. We know that experiences can differ, whether someone is in housekeeping, F&B, or engineering, whether they work in a metro or a tier-2 city. This level of granularity allows us to understand those nuances, act on them, and design solutions that are inclusive and responsive. It’s what allows us to deliver a truly consistent and caring culture and one that’s genuinely For All.”
One key insight highlighted was the lower engagement levels among the new joiners and women employees. Armed with this data, IHG enabled its people managers with focused coaching, emphasising meaningful connection with colleagues within the first 90 days of their employment. It also rolled out enhanced onboarding programs, buddy systems, and mentoring circles focused on supporting women in the workplace.

The result: a double-digit improvement in new hire retention within a year. The engagement score of its women employees also increased to an impressive 94%.

Relatively lower engagement sentiment was also observed among colleagues above 55 years of age. In response, IHG improved its inclusion practices and senior talent engagement. It conducted dedicated Focus Group Discussions and training programs for new-age skills like AI, to ensure its employees are abreast with the trends and latest skillsets. For a similar reason, IHG also has no retirement age specified for its corporate office colleagues.

The impact: A stunning 100% of employees at IHG of age group above 55 years believe that it is a great workplace for all.

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03 Leadership Presentation

“Great Place To Work’s leadership presentations played a pivotal role in shifting us from broad, generic action plans to targeted, unit-level accountability,” adds Deepali. The leadership team at IHG shares that the Leadership Presentations by Great Place To Work offer more than just data- they provide a framework for precision, accountability, and cultural momentum, thereby enabling them to embed trust and inclusion on the ground, in every hotel, every day.

Measurable Outcomes

Data-driven insights and inclusive leadership approach led to a strong year-on-year cultural gains for IHG:

  • 8% improvement in retention scores
  • 35% growth in internal promotions
  • 12% reduction in absenteeism
  • 15% increase in referral rates and engagement scores

These outcomes reflect more than improved metrics- they point to a workplace culture that prioritises careers over jobs, and personal growth over hierarchy. A culture where every colleague, in every corner of the business, feels seen, heard, and valued.

deepali-bhardwaj

“Partnering with Great Place To Work gave us a credible, external lens to validate our culture and benchmark against India’s best. It isn’t just about data but about actionable insight. This collaboration has helped us drive greater consistency, inclusion, and alignment across our workforce, reinforcing our commitment to building a culture that’s both high-performing and future-ready.”

What’s Next for IHG

  • Deepening Trust: Continue strengthening leadership visibility and colleague engagement across all brands. 
  • Data-Driven Culture: Leverage colleague insights to inform action plans and drive continuous improvement.
  • Sustainable Growth: Align people, culture, and performance for long-term organisational success.
  • Elevating Experience: Build on trust and belonging to enhance both colleague and guest experiences globally.

Conclusion

A deep dive into Trust Index insights enabled Intercontinental Hotel Group to uncover the drivers of colleague engagement, trust, and loyalty across its properties. By acting on these insights, the organization strengthened leadership effectiveness, fostered a culture of belonging, and reduced attrition, creating a more motivated and committed workforce. These cultural improvements not only enhanced colleague satisfaction but also translated into measurable business outcomes, including improved service excellence, higher guest satisfaction, and sustained operational performance. By aligning people practices with organisational strategy, Intercontinental Hotel Group was able to turn insights into action, achieving a workplace where both colleagues and the business could thrive.

sudeep-jain

“Our partnership with Great Place To Work has been instrumental in advancing IHG’s culture. It has provided an objective perspective to validate our strengths, uncover growth opportunities, and deepen our understanding of colleague experiences across the organization. These insights have refined our leadership approach, ensured consistent cultural standards, and driven targeted actions where they matter most. At IHG, we believe that True Hospitality for Good begins with our people. By fostering a culture that offers authentic Room to Grow and world-class development opportunities, we are building a sustainable foundation for both our people and our guests to thrive.”

Author

Shambhavi Agrawal, Content Lead- Brand & Research, Great Place To Work India

Transformed your workplace culture with insights provided by Great Place To Work? We want to hear all about it! Share your organization’s journey, challenges, and triumphs by emailing us at in_researchandinsights@greatplacetowork.com. Your story can inspire others to create exceptional workplaces. 

Tell your story. Join the movement. Let’s make every place become a great place to work for all.

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