Congratulations!
You’ve earned the right to display the Great Place To Work® Certification™ badge proudly, royalty-free for the next 12 months. This page will show you the proper way to use your badge so that you and your company can get the most out of this great achievement.
About Your Badge
Recognized & Trusted Globally
Your badge is the globally recognized and trusted symbol of excellence and indicates your company is committed to consistently providing your people with a positive, supportive, and fulfilling work environment.
Employee-Based Feedback
Unlike other workplace awards, the Great Place To Work Certification badge is earned solely based on the feedback from your employees. You can trust it represents an authentic and meaningful “for all” experience, because your people said so.
Your Recruitment Advantage
Job seekers are looking for more than just a paycheck. With your badge, you showcase your commitment to creating an exceptional workplace culture and will attract the best candidates to join your team.
Suggested Applications
Post on your Social Channels
Add to Website & Career Pages
Share on Internal Communications
Branded Swag & Apparel
Out-of-Home Advertisements
Add to Business Cards
Add to Email Signatures
Add to Press Releases
Yes, even Culinary Creations
Examples
Consider Placement
Consider File Format
Always keep your end-use application in mind. We offer file formats that allow for scalability and specialty print methods.
Consider Scale & Legibility
While badges can be shrunk down to fit on a business card, or blown up on a billboard, always keep legibility in mind.
Certification Badge Guidelines
Specifications
Your Certification badge is specialized to your workplace with variable content that localizes your badge specific to your organization’s validation period and country of operation. Without this content, it’s not a valid badge. Certified in more than one country? Need it in a specific language? Not a problem. Check your toolkit.
Clear Space
You’ll want to make sure everyone can see your badge. We’ve created a helpful guide to keep a minimum clear space around the badge. This area is equal to 1/3 of the width and should scale proportionally with the badge.
Color Variations
Primary Option
The promotion of this great achievement calls for a full-color badge in most instances. Whether digital or print, we’ve got the right file for you. Below you can find the specific color breakdowns to make sure your badge is reproduced accurately.
GPTW Red
Pantone: Red 032C
R 255 / G 022 / B 040
C 000 / M 098 / Y 089 / K 000
Hex #FF1628
Navy
Pantone: 662C
R 000 / G 033 / B 113
C 100 / M 094 / Y 025 / K 019
Hex #002171
Alternate Options
For instances where a full-color version of the badge cannot be reproduced, we allow for a one-color version in either black or white to be used. These alternate color files must be requested and will be provided on an as-needed basis.
One-Color Black
R 000 / G 000 / B 000
C 000 / M 000 / Y 000 / K 100
Hex #000000
One-Color White
R 255 / G 255 / B 255
Hex #FFFFFF
No Grayscale Version
Do not convert the full color badge to grayscale. Instead please request a black or white version.
Color Modes + File Formats
RGB vs. CMYK
- Simply put, RGB is the color mode intended for screen displays, while CMYK is the color mode intended for printing with ink. We export Certification Badges in a variety of file formats and color profiles, so you have exactly what you need to promote in any application you’d like.
- The color mode is often predefined by the file format, but can sometimes be changed or accidentally overridden. For further guidance on which file format to use for your end-use case see the file format section below.
PNG
- Web Friendly
- RGB Color Mode
- Raster Format
- Unscalable
- Transparent Background
JPG
- Can be web or print friendly
- Can be RGB or CMYK
- Raster Format
- Unscalable
- Opaque Background
SVG
- Web Friendly
- RGB Color Mode
- Vector Format
- Scalable
EPS
- Print Friendly
- CMYK Color Mode
- Vector Format
- Scalable
Misuse
We try to make the badge easy to use for you and your workplace, but we get that not everyone has access to a design team. We understand mistakes happen, but altering the badge in any way can harm the credibility of your badge, and nobody wants that. We’ve listed a few things here that you’ll want to avoid.
No Replacement
The Great Place To Work logo is strictly prohibited for use by any organization and should never be used as a replacement for your Certification badge.
No Content Alterations
Do not try to change the badge’s styling or placement, or create an unapproved combination of variable or invariable content.
No Shape Alterations
Do not alter the overall footprint or containing shape of the badge.
No Color Alterations
Do not alter the color or use any other non-approved color variations of the badge.
No Effects
Do not add a drop shadow, outer glow, or any other effects to the badge.
No Distortions
Do not stretch or distort the badge in any way.
Access Your Badge
Questions: please contact In_BrandAndMarketing@greatplacetowork.com
