Why Authenticity Matters to Gen Z: The Role of Culture and Values
Gen Z, born between the mid-1990s and early 2010s, is often called the “digital-native” generation. Unlike Millennials, who witnessed the internet’s evolution, Gen Z grew up surrounded by high-speed internet, smartphones, and social media. This immersion in technology, along with growing social and environmental awareness, shapes their worldview and career expectations. Gen Z’s familiarity with … Why Authenticity Matters to Gen Z: The Role of Culture and Values
