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Building a Thriving Culture: Celebrations Your Company Should Embrace

Confident business team
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Celebrations in the workplace are more than just a break from routine; they are essential to nurturing a culture of trust, camaraderie, and engagement. Recognizing achievements, milestones, and values sends a powerful message to employees about what the organization values and strives for. According to Great Place To Work®’s report on India’s Best Companies to Work For, companies that celebrate shared milestones and individual achievements foster a stronger sense of connection and pride, creating a workplace where employees feel supported and motivated. Here’s a closer look at five celebrations that leading organizations use to strengthen their culture, and how they can be applied to your workplace.

Celebrate Milestones and Anniversaries

Milestones such as work anniversaries, birthdays, and personal achievements provide perfect opportunities to show appreciation. Recognizing these moments reinforces an employee’s sense of loyalty and commitment. According to the India’s Best Companies to Work For 2024 report, organizations that mark these events build stronger bonds with their employees. 

For example, at Intercontinental Hotels Group, team members recognize outstanding service through initiatives like the “Power Ringer.” During this celebration, employees publicly acknowledge exceptional service by ringing a bell to show appreciation, creating a ripple effect of positivity and camaraderie across the team. This simple gesture not only uplifts the individual being recognized but also strengthens team morale by encouraging employees to express gratitude openly. 

Similarly, at Orient Cement, employees participate in the “Dahi Handi Way,” a unique tradition where employees collaborate to solve problems and celebrate each other’s successes. Recognizing both personal and team milestones with enthusiasm creates an environment of mutual respect and reinforces the notion that the company values long-term contributions and growth. Acknowledge anniversaries or project completion milestones in a way that reflects the team’s unique culture. This can be as simple as an in-office shout-out, a digital badge on internal platforms, or a team lunch, small gestures that convey appreciation meaningfully.

Retention is largely driven by employees feeling a sense of purpose. This commitment to purpose not only boosts retention but also strengthens the company’s employer brand, making it an attractive choice for new hires.

Promote Diversity and Inclusion by Celebrating Unique Cultures

Creating an inclusive culture where all employees feel valued is essential, and celebrations can play a key role in promoting diversity and inclusion. Celebrating diverse cultural backgrounds not only fosters understanding but also strengthens the bonds between employees, contributing to a more harmonious work environment.

Celebrating diversity, recognizing talent, and creating a sense of contribution makes an individual feel truly valued. It normalizes self-expression, creates a sense of safety, and builds mutual trust.

Employee Resource Groups (ERGs) are instrumental in organizing celebrations that honor the unique traditions, experiences, and contributions of different groups within the workforce. For instance, several companies highlighted in the report have established ERGs to celebrate cultural events and raise awareness about diverse backgrounds. By acknowledging and respecting these differences, ERGs help create a sense of belonging and recognition for all employees.

Empower ERGs or small groups within the organization to lead cultural celebrations. This could involve setting up a calendar of multicultural events or hosting inclusive office gatherings. Companies foster an environment of acceptance and appreciation by giving employees the chance to celebrate their backgrounds.

Highlight Core Values Through Meaningful Celebrations

Aligning celebrations with the organization’s core values enhances a company’s culture by giving employees tangible examples of what those values look like in action. Celebrating values-driven achievements or organizing events that reflect the company’s mission can help employees connect more deeply with the organization’s purpose. 

Bajaj Finance, for example, emphasizes trust by offering employees the option to choose their salary payment cycle, whether monthly or fortnightly. This celebration of financial autonomy is a simple but powerful gesture that demonstrates the organization’s commitment to understanding and supporting employees’ financial needs. By doing so, Bajaj Finance reinforces its core values of trust and respect in a way that directly impacts employees’ lives.

Identify values that resonate with your team and look for ways to celebrate them. If community involvement is a core value, consider organizing an annual day of service or setting up donation drives. These events can strengthen employees’ commitment to the company’s mission.

Acknowledge Individual Excellence

Individual achievements deserve special recognition, as they motivate employees and encourage a sense of pride and ownership in their work. Personal celebrations foster a positive work environment, inspire loyalty, and can improve job satisfaction.

The India’s Best Companies to Work For 2024 report highlights organizations that go the extra mile to acknowledge individual excellence. For instance, PGP Glass Pvt. Ltd. introduced the ASTITVA program to recognize the achievements of employees with disabilities, reinforcing an inclusive culture that values every team member’s unique talents. This recognition goes beyond typical employee rewards by honoring the distinct contributions of individuals and fostering a culture of inclusivity and respect.

Establish individual recognition programs that celebrate various aspects of excellence, whether it’s a specific skill, an outstanding project, or unique contributions. Personalized recognition, like tailored awards, team shout-outs, or even a dedicated “Employee of the Month” program, can help employees feel valued and appreciated for their hard work.

Celebrate Innovation and Progress

Recognizing innovation and progress within the organization can inspire creativity and encourage employees to think outside the box. Celebrations centered around innovation demonstrate that the company values new ideas and is willing to support creative problem-solving efforts.

Enhanced Customer Service and Brand Reputation

Employees who feel supported and valued are more likely to deliver excellent customer service. The report finds that 89% of employees at the best mid-size workplaces in India believe their customers would rate their service as ‘excellent.’ This reflects a virtuous cycle where a positive internal culture translates into high levels of customer satisfaction. 

Gen Z employees with higher and more positive experience with innovation at their workplace take a lead of 18% in willingness to stay.

At ISS Facility Services India, the “Innovation Roundtable” was introduced to foster a culture of collaboration and forward-thinking. This event brings together thought leaders from different industries to discuss sustainable innovation, offering employees a platform to share and develop their own ideas. With a focus on collaboration and sustainability, the Innovation Roundtable reflects ISS Facility Services’ commitment to continuous improvement and progress. 

Hold regular innovation events or competitions to recognize and reward employees who bring fresh ideas. Encouraging employees to participate in these activities can reinforce a growth mindset and help them feel valued for their contributions to the company’s success.

Celebrations might seem like small gestures, but they leave a lasting impact, promoting a workplace culture where employees feel valued, connected, and motivated. By embracing these five celebrations, companies can cultivate a positive culture that not only strengthens employee loyalty but also drives long-term success.

Get Certified to Showcase Your Commitment

Achieving Great Place To Work Certification is an excellent way to demonstrate your organization’s commitment to employees’ overall well-being and experience. This Certification not only enhances your employer branding but also helps attract and retain top talent. It highlights to current and prospective employees that your organization values their overall well-being, fostering an environment where they feel appreciated and supported.

By implementing a culture of trust, respect, and collaboration, you can create a workplace where employees feel valued and connected. Certification also provides a benchmark for continuous improvement, helping you identify areas where you can further enhance employee well-being and overall workplace culture. 

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