Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. engaging in distribution of wide range of financial solutions and broking services to retail customers. Customers can avail a wide range of lending solutions.Apart from lending solutions, Axis Direct, a brand under Axis Securities Limited, offers retail broking and investment services. Axis Direct account brings all investment options together under one roof, giving you the power to diversify your portfolio. Axis Direct with over 4M customers has been awarded the Best Growing Equity Broking House award.ASL aims to become a key partner for marketing Axis Banks products and leading player in the retail broking space by excelling in customer experience, innovation, productivity and process efficiency.