bigbasket.com, a venture of Innovative Retail Concepts Pvt Ltd., was founded in December 2011 in Bangalore by a team of five - V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up Indias first e-commerce site FabMart.com in 1999, and then established the Fabmall-Trinethra chain of more than 200 grocery supermarket stores in southern India. bigbasket has grown into Indias largest online supermarket with over 50,000 products and presence in 40 cities. bigbasket offers a variety of products across various categories: fresh fruits and vegetables, grocery and staples, beverages, bread, dairy and egg products, branded foods, meat, personal care, beauty and household products. bigbasket.com is excited about making life simpler and grocery shopping a breeze.