bigbasket.com, a venture of Innovative Retail Concepts Private Limited, was founded in December 2011 in Bangalore by a team of five - V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay Choudhari. bigbasket has grown into India’s largest online supermarket with over 50,000 products and presence in 40 cities. bigbasket offers a variety of products across various categories: fresh fruits and vegetables, grocery and staples, beverages, dairy and egg products, branded foods, meat, personal care, beauty, household and electronics products. bigbasket.com is excited about making life simpler and grocery shopping a breeze.