Choice International Limited is a publicly listed financial services company based in India, offering a broad spectrum of solutions including investment banking, broking, wealth and asset management, insurance distribution, and lending through its NBFC arm. Powered by digital platforms like Jiffy, Investica, and Choice Connect, the company serves a diverse client base across retail and institutional segments. With a strong commitment to transparency, innovation, and financial inclusion, Choice empowers individuals and businesses to make informed financial decisions. Its culture promotes trust, customer-centricity, and continuous growth, positioning it as a leading player in India’s evolving financial services landscape.