e.l.f. Beauty (NYSE: ELF) is a beauty company: cosmetics, skin care and body care. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, are led by purpose, driven by results and elevated by superpowers, offering premium quality products at an incredible value with broad appeal, that's e.l.f. clean, vegan, cruelty free and Fair Trade Certified™. With a kind heart at the center of e.l.f.’s ethos, the company donates at least 2% of the prior year’s profits to organizations that make positive impacts.