GrayMatter is a trusted digital enablement partner for its customers. Through its innovative products and solutions, It facilitates transport hubs to offer a world-class customer experience by seamlessly merging the physical and digital worlds and creating new revenue opportunities for travel eco-partners. Product offerings include Skateboard, StoreSense and SmartLot. GrayMatter also delivers Digital, Data, and Intelligence services to its customers across the Globe. In 2024 it acquired the Houston-based Servy, the enterprise self-service platform for hospitality.