boAt has been a maverick in the electronics industry. Being the first mover in an unorganized industry and establishing itself as a segment first lifestyle brand came with its pros and cons. There was no benchmark for us or any right way to do things, we became the benchmark with whatever we did. We have with time, built an organization that’s forward looking, sustainable and performance focused. We are young, energetic and passionate. Our campaigns and products are the talk of the town and that comes from how we have built our people, our culture and the entire ecosystem.