Noida Power Company Limited is a power distribution company that illuminates Greater Noida by reaching out to a population of approximate a million sprawling across hamlets, villages, and a new township spanning an area of 335 sq. km. As a joint venture between the RP-Sanjiv Goenka Group, a leading business house in India, and Greater Noida Industrial Development Authority, an autonomous body of the U.P. Govt. responsible for town planning and infrastructure development, it gives a strategic dimension to the privatized distribution of electricity in North India since December 1993 after getting the grant of license by the U.P. Government.