Population Services International (PSI) India is a registered Indian Society committed to improving public health. Our mission is to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services. For over 30 years, PSI India has partnered with the Government of India and leading donors to expand modern contraception, improve maternal and child health, combat HIV/AIDS, Tuberculosis, and NCDs, advance sanitation, and support survivors of gender-based violence—using proven business practices like marketing, franchising, and strengthening public and private health systems.