Wayfair is a prominent e-commerce company based in the United States, specializing in home goods, furniture, and décor. Founded in 2002 by Niraj Shah and Steve Conine, it has become one of the largest online retailers for home furnishings in the world. Wayfair's innovation in technology and logistics has allowed it to dominate the online furniture market and redefine how people shop for home goods. Wayfair established its Technology Development Centre (TDC) in Bengaluru, India, in May 2023. This strategic move marked Wayfair's entry into the Indian market and underscored its commitment to expanding its technological capabilities.