SuperBottoms is a leading direct-to-consumer brand specializing in eco-friendly and reusable cloth diapers and offering an array of organic baby products.Founded by Pallavi and Salil Utagi, SuperBottoms stands out as India's first certified and top-rated eco-friendly brand for babies. Backed by celebrities like Alia Bhatt and supported by funding from Lok Capital and Sharrp Ventures, SuperBottoms has experienced substantial growth and continues to innovate in the baby care industry while fostering a diverse and inclusive workplace.